More from: sports brands

It was the booming period of sports fashion

Competition is fierce, making sports brands constantly innovate with new designs and technologies. Not only have to meet the needs of the sports practice but also be beautiful, fashionable and eye-catching.


Fashion always revolves with new designs combined with old inspiration and trends as well. And today people are looking forward to a new trend of strange and familiar from big sports brands like Nike, Adidas, … showing the trend of sports is now on the throne.

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Back in the old years when sports equipment such as shoes and clothing did not pay much attention to their fashion looks even though they were very interested in the appearance of the product but turning it into a fashion item equipping all believers whether they are not lovers of sports is not the purpose of the brand. So far, as fashion and technology grow together, turning hard-line products has become a trendy sports product that drives fast-moving brands.

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Sports brands have begun to have collaborative strategies with gout celebrities and certain positions in the fashion world to create trendy products. You can mention the famous Yeezy Boost couples co-produced by rapper and producer Kanye West with Adidas. And there are many other versions created by Pharrell Williams, Rita Ora, Raf Simons, Jeremy Scott, … The latest is with talented designer Alexander Wang. Not to mention that Adidas has a Y-3 brand in cooperation with Japanese designer Yohji Yamamoto to launch fashionable sports products.

For Nike brands, it is possible to mention the Nikelab product line, which turns Nike’s impossible, special collaborative products, technologies, designs that seem impossible to turn into real. Nikelab reality, of course, is not cheap. And no less striking as Adidas’ brother, Puma also quickly got the female singer Rihanna – the current fashion icon collaborating in the Puma x Fenty collection to satisfy the lust of the believers.

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In addition to shoes, other fashion products are quickly implemented to meet the current needs from clothing to accessories such as beautiful hats, socks, …

Competition is fierce, making sports brands constantly innovate with new designs and technologies. Not only have to meet the needs of the sports practice but also be beautiful, fashionable and eye-catching.