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It was the booming period of sports fashion

Competition is fierce, making sports brands constantly innovate with new designs and technologies. Not only have to meet the needs of the sports practice but also be beautiful, fashionable and eye-catching.


Fashion always revolves with new designs combined with old inspiration and trends as well. And today people are looking forward to a new trend of strange and familiar from big sports brands like Nike, Adidas, … showing the trend of sports is now on the throne.

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Back in the old years when sports equipment such as shoes and clothing did not pay much attention to their fashion looks even though they were very interested in the appearance of the product but turning it into a fashion item equipping all believers whether they are not lovers of sports is not the purpose of the brand. So far, as fashion and technology grow together, turning hard-line products has become a trendy sports product that drives fast-moving brands.

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Sports brands have begun to have collaborative strategies with gout celebrities and certain positions in the fashion world to create trendy products. You can mention the famous Yeezy Boost couples co-produced by rapper and producer Kanye West with Adidas. And there are many other versions created by Pharrell Williams, Rita Ora, Raf Simons, Jeremy Scott, … The latest is with talented designer Alexander Wang. Not to mention that Adidas has a Y-3 brand in cooperation with Japanese designer Yohji Yamamoto to launch fashionable sports products.

For Nike brands, it is possible to mention the Nikelab product line, which turns Nike’s impossible, special collaborative products, technologies, designs that seem impossible to turn into real. Nikelab reality, of course, is not cheap. And no less striking as Adidas’ brother, Puma also quickly got the female singer Rihanna – the current fashion icon collaborating in the Puma x Fenty collection to satisfy the lust of the believers.

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In addition to shoes, other fashion products are quickly implemented to meet the current needs from clothing to accessories such as beautiful hats, socks, …

Competition is fierce, making sports brands constantly innovate with new designs and technologies. Not only have to meet the needs of the sports practice but also be beautiful, fashionable and eye-catching.


Activewear – The trendy sports style nowadays

In the fashion industry, nothing is made to the norm and the rules are not necessarily immutable. Sportswear (Activewear) is becoming fashionable.


In an age when people are free to choose clothes and styles, it’s not surprising that pyjamas are worn down the street or exercise clothes are worn to work. Remember in the 80s, aerobics was very popular with Western women, the bandages and tight T-shirts began to blur the flare. But at that time, the trend was not widely accepted and even considered to be rough. Things are different now because the sportswear (activewear) is becoming fashionable.

Ralph Lauren

Not only is it not restricted to use outside the gym, the activewear is also improved in appearance and features to wear like normal clothes. Especially in North America, wearing leggings under a skirt to work, or going out to dinner with a sweater is gradually accepted – even considered luxurious.

Experts believe that the trend of activewear will develop and be popular. Tom Julian, director of market research firm Doneger Group, asserts that the success of a denim advertising campaign will be repeated for activewear.

Glenn Murphy, CEO of Gap Inc, is extremely upbeat about his Athleta brand. He said Athleta’s outfit has many features to suit the needs of women today. Athleta’s revenue growth is admirable. From a rudimentary store built in 2011, two years later Athleta had 65 stores. Gap Inc expects to have 35 more stores this year. Gap Inc is not the only company investing in this trend. H&M, Uniqlo, Victoria’s Secret and Forever 21 have also started selling fashionable sportswear over the past few years.

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The development potential of activewear is appealing to the people who create the world’s leading fashion trends. So don’t be surprised to find a pair of yoga pants that cost a few hundred dollars. Brands like Australia’s Lorna Jane, Britain’s Sweaty Betty and Canada’s most famous Lululemon are selling yoga pants for up to $100.

However, not all designers will follow the trend of sportswear just to satisfy the desire to appear in the market. Free people are an example of not losing a typical Bo-ho style. Therefore, it is too early to say that activewear will be popular like denim. Denim has had a long time of development to be accepted by all classes, races, ages, genders and cultures. While activewear, despite its potential and popularity, is currently very popular in parts of the world such as North America.