Behind the impressive sporty outfits, nothing else is the hidden message that the creator has put in every design line. As for the Kappa Omini logo, it is also a moment of ecstasy that has extended Kappa’s glory in the past 50 years.
Countless times the Kappa logo appears proudly on the catwalk, strikes fiercely on the field, randomly moves through the streets, or crept in the local food markets. The Kappa logo has become so familiar that we seem to have considered it an integral part of street life.
In 1969, during a photo shoot of a swimsuit at a studio in Torino, Italy, two models of a boy and a girl leaning back against each other were taken by a camera stuck with a flash, accidentally forming a photo only there are two black silhouettes on a white background. It was in that year, the young businessman Maurizio Vitale was looking for a logo worthy of the brand name Robe di Kappa, towards modern, simple, special and non-gender designs.
Right in the moment he accidentally looked at the dimly lit image, he made a bold decision: the posture of non-standard poses, the streak of light encapsulating the man and the woman in a frame. And that moment has entered the history of the Kappa brand as a shining milestone of artistic discoveries and long-term vision that has caught up with the infinity of imagination that humans can reach. And it is named Omini logo.
Ten years later, new Kappa collections were born, trends came and went, but the Omini logo remains the same. Along with sports sponsorship around the globe, the Kappa mark on lifestyle collections has also exploded and become globally renowned. Kappa has teamed up with Gosha Rubchinsky, Marcelo Burlon, Opening Ceremony, Faith Connexion, Awake NY, along with the biggest names in the fashion industry, to maintain the vision shaped 50 years ago: opening a new path. Batch for street sports fashion and expanding the influence of contemporary art.